The Mall as a Medium
Advertising in malls puts your message in front of 130 million shoppers each year. The shopping mall is one of the most highly visited venues in America.
Over 75% of Americans visit a mall each month
The average mall shopper visits a mall 3.3 times a month and stays for 90 minutes
Mall Advertising is Affordable
Mall advertising is very affordable and offers a low Cost Per Thousand (CPM: cost to reach 1,000 viewers) rate in relation to other media. Utilizing mall advertising with other media enables advertisers to achieve greater reach and frequency with more efficiency (i.e. lower cost).
The below items are excerpts from the Roanoke Times Dated Sept. 16th 2007. Story by Annie Johnson. This story talks about how advertising in the mall affects this particular Realtor.
As the housing market continues its slump, Roanoke real estate agent Jackie Boyd is headed to where she knows people will spend their money -- the shopping mall.......
Boyd, with Long & Foster in Roanoke, is in the market for face time with potential buyers, even if it's a harried mom toting hungry kids toward a slice of pizza. Boyd is one of about 30 agents from 10 different firms who are supplementing traditional advertising with a little face time with Valley View Mall shoppers. Boyd spends a few hours a month sitting at the kiosk, nestled between eateries and a book store inside the mall.........
Boyd, who has been in the business for six years, actually prefers sitting at the kiosk. The shifts are flexible, she said, and people walk by and see her face, not a photo in an advertising magazine.
“Even if I don’t get any clients, my face is still being seen,” Boyd said. “How many times do you put an ad on the TV show or the magazine and you never ever get a call?”
Take David Hasty, who works at the nearby Sprint Nextel kiosk. Hasty and his wife are looking to downsize from their home off Orange Avenue. The 30-year-old pops over to the real estate kiosk on his lunch breaks. He likes the idea of not being tied to one agent. He and his wife have even driven by a small cottage for sale in Roanoke that he saw featured on the computer touch screen.
“It just makes it less stressful, low profile. I can come by here and take a peek at some things and find out what’s out there, what’s changed,” Hasty said.
Other Mall Advertising Solutions:
Real estate firm opens kiosk at mall
Austin Business Journal
www.bizjournals.com/austin/stories/2005/01/17/daily4.html
With real estate kiosks, mall truly offers one-stop shopping
The Bakersfield Californian
http://www.bakersfield.com/137/story/47948.html
Mall Kiosk Avertising:
http://activerain.com/blogsview/47650/Mall-Kiosk-Advertising
Bowles Realty Kiosk:
http://www.orlandoonline.com/Bowles/Kiosk.htm
Real estate kiosk comes to Ballston mall
BNet Business Network
http://findarticles.com/p/articles/mi_hb5244/is_199602/ai_n20985166